October tractor sales rise due to festival surge – Mahindra leading, Escorts Kubota steady

India’s tractor market recorded strong momentum in October 2025 due to festive demand, good monsoon and policy support. Despite the impact of rainfall in some states, the industry outlook for the Rabi season remains positive.

India’s tractor market maintained its momentum in October 2025 due to festive season demand, favorable reservoir levels and continued policy support. The positive sentiment that started in September continued throughout the month, with leading manufacturers reporting solid growth on the back of better rural liquidity, pre-festival purchases and good monsoon.

Mahindra & Mahindra (agriculture equipment business) Continued to lead the industry with strong double-digit growth. The company informed domestic sales 72,071 units in October 2025, up from 64,326 units in October 2024, showing a growth of 12% year-on-year. Exports increased by nearly 41% to 1,589 units total tractor sales (Domestic plus exports) to 73,660 units as compared to 65,453 units in October 2024 – A Overall 13% increase,

Commenting on the performance, Vijay Nakara“For the festive period of September and October 2025, the growth is 27.4% compared to the same period last year. A good monsoon coupled with the benefit of the GST rate cut announced in September has supported the strong performance. Going forward, the timely start of Rabi sowing and good progress in Kharif harvesting augur well for tractor sales,” said President, Farm Equipment Business, Mahindra & Mahindra Ltd.

Escorts Kubota LimitedThe country’s third-largest tractor maker also reported a steady performance. of the company total tractor sales Rose 3.8% It increased to 18,798 units in October 2025, which was 18,110 units last year. domestic sales Sales rose 3.3% to 18,423 units, while exports rose 38.4% to 375 units. The company said demand was supported by early festive shopping, lower GST rates and favorable agricultural conditions.

Although the overall industry mood remains upbeat, some challenges still remain. Extended rainfall over parts of north and central India has caused damage to harvested crops and delayed sowing in selected areas. However, producers remain optimistic and are hoping that the momentum will continue during the Rabi season.

Analysts say a combination of strong festive buying, good reservoir levels and supportive government policies could help sustain tractor sales growth in the coming months, reinforcing the broadly positive outlook for India’s rural economy.

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