Laura Shumo, Executive Director of the American Spice Trade Association (ASTA).
Laura Shumo, executive director of the American Spice Trade Association (ASTA), said on the sidelines of the International Spice Conference (ISC 2026) that spices are well-positioned to benefit from changing food trends in the US, but the industry must strengthen its commitment to safety and integrity amid increased scrutiny.
Over the past year, public attention to the safety, integrity, and healthfulness of food in the United States has been increasing. The discussion about ultra-processed foods, artificial additives and contaminants has intensified, she said, leading to a renewed focus on cleaner labels and natural ingredients.
“In this environment, spices stand out as natural ingredients that add flavor and color to whole, nutritious foods. There is a growing movement toward eating more ‘real food’, and this presents an opportunity to increase the relevance of the spice sector,” he said.
Additionally, he noted that consumers remain sensitive to grocery costs. As health awareness increases along with affordability concerns, the spice industry must balance opportunity with responsibility. “We must continue to demonstrate the highest standards of security, transparency and supply chain integrity,” he said. He said trust is central to maintaining market access and the reputation of the industry.
Shumo said the U.S. regulatory framework is moving toward tighter regulation of chemicals used in food and closer alignment with international standards, including the European Union. For imported spices, this translates into stronger expectations around more frequent inspections and preventive controls, traceability and clear documentation of compliance.
Imported spices are a natural and essential part of the American food system, given that many varieties cannot be cultivated domestically. He said consumers recognize this global sourcing reality.
Collaboration between exporting countries, importers and industry bodies is essential to share data in a transparent manner, accurately assess risks and develop practical solutions.
Shumo highlighted ASTA’s recent MoU with All India Spices Exporters Forum as a step towards deeper engagement. He said strengthening the partnership, including farmer-level programs, will be important to maintain trust and ensure a safe, affordable and stable spice trade between India and the United States.
Published March 2, 2026
